“Your hero says “Revolutionise your workflow.” So do 40,000 other heroes. Which workflow? Whose?”
Undercooked. The bones are there; the execution isn't. 11 findings across four lenses; the ones that cost you most are pinned below.
Does this page persuade and convert?
7/12 checks passed · 3 issuesThe page describes the product without ever arguing for it. No proof, no urgency, and a hero any competitor could reuse.
- 01
Hero sells on its own
ConversioncriticalThe hero reads “Revolutionise your workflow with AI-powered insights.” It names no customer, no outcome, and no reason to act. A visitor who reads only this screen learns nothing about what is sold.
FixState what the product does, for whom, in plain words: outcome + audience in line one.
- 02
One primary CTA
Conversionmajor9 different button labels compete for the click (“Get started”, “Book demo”, “Learn more”, “Try free”…). None can win.
FixPick one action, make it visually dominant, demote the rest to text links.
Unlock every finding
1 more finding on this lens, plus every finding on the others, each with its fix. Drop an email and the whole report opens.
How fast does it load on a phone?
Page Speed · Google PageSpeed Insights · mobile
- PoorPerformance score (mobile)
Lighthouse scores this 48/100 on mobile, which is slow.
- PoorLargest Contentful Paint
Largest Contentful Paint: 4.6 s, in the red.
- PassCumulative Layout Shift
0.04, in the green.
- Needs workTotal Blocking Time
410 ms, needs work.
- PassFirst Contentful Paint
1.6 s, in the green.
- PassSpeed Index
3.1 s, in the green.
Measured live by Google's Lighthouse on a mobile profile. Core Web Vitals feed search ranking and bounce rate. Every second of load is conversions leaking out before the page even argues its case.
We rewrote your weakest line
Hero headline
Revolutionise your workflow with AI-powered insights
Know which ad spend converts, in one dashboard, by Friday
Names the audience's actual question (which spend converts), the vehicle (one dashboard), and a time promise. A competitor selling something else can't paste it.
This was one page. The Deep Roast walks your entire product.
It signs up, completes the forms, sits through the onboarding, triggers the error states, and captures every screen, desktop and mobile. Then a senior designer runs the kill-pass and delivers the whole teardown in Figma, with a walkthrough and a roadmap. Five business days.
Your AI Visibility presence checks came back 8/20. The Deep Roast runs the live test those checks can't: whether ChatGPT and Perplexity actually cite you, or your competitor.