“7 different buttons compete for the click. None of them is winning.”
Undercooked. The bones are there; the execution isn't. 11 findings across four lenses; the ones that cost you most are pinned below.
Does this page persuade and convert?
3/6 checks passed · 3 issuesScored on the checks we can measure directly; the judgment checks were skipped this roast.
- 01
One primary CTA
Conversionmajor7 different button labels compete for the click (“get startedget started”, “book a demobook a demo”, “watch demowatch demo”, “learn morelearn more”…). None can win.
FixPick one action, make it visually dominant, demote the rest to text links.
- 02
OG image present
ConversionmajorNo Open Graph image. Links to your site render as a blank grey box in LinkedIn and Slack.
FixAdd a designed 1200×630 OG image with your name and one line of value.
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1 more finding on this lens, plus every finding on the others, each with its fix. Drop an email and the whole report opens.
This was one page. The Deep Roast walks your entire product.
It signs up, completes the forms, sits through the onboarding, triggers the error states, and captures every screen, desktop and mobile. Then a senior designer runs the kill-pass and delivers the whole teardown in Figma, with a walkthrough and a roadmap. Five business days.
Your AI Visibility presence checks came back 7/20. The Deep Roast runs the live test those checks can't: whether ChatGPT and Perplexity actually cite you, or your competitor.