“Close. The kind of close that's more annoying than being far away.”
Getting there. A handful of fixes from a score worth posting. 9 findings across four lenses; the ones that cost you most are pinned below.
Does this page persuade and convert?
5/7 checks passed · 2 issuesScored on the checks we can measure directly; the judgment checks were skipped this roast.
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CTA says what happens next
ConversionmajorYour primary button says “Submit”, which promises nothing. Buttons that name the outcome convert better.
FixName the outcome in the button, e.g. “Get my quote” or “Book a 15-min call”.
Unlock every finding
1 more finding on this lens, plus every finding on the others, each with its fix. Drop an email and the whole report opens.
This was one page. The Deep Roast walks your entire product.
It signs up, completes the forms, sits through the onboarding, triggers the error states, and captures every screen, desktop and mobile. Then a senior designer runs the kill-pass and delivers the whole teardown in Figma, with a walkthrough and a roadmap. Five business days.
Your AI Visibility presence checks came back 8/20. The Deep Roast runs the live test those checks can't: whether ChatGPT and Perplexity actually cite you, or your competitor.