“The copy is doing buzzword cardio: lots of movement, going nowhere in particular.”
Getting there. A handful of fixes from a score worth posting. 8 findings across four lenses; the ones that cost you most are pinned below.
Does this page persuade and convert?
4/6 checks passed · 2 issuesScored on the checks we can measure directly; the judgment checks were skipped this roast.
- 01
Fifth-grade readability
ConversionminorBody copy reads at roughly grade 24. Busy visitors skim; aim closer to grade 6–8.
FixShorten sentences and swap abstract nouns for plain words.
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1 more finding on this lens, plus every finding on the others, each with its fix. Drop an email and the whole report opens.
This was one page. The Deep Roast walks your entire product.
It signs up, completes the forms, sits through the onboarding, triggers the error states, and captures every screen, desktop and mobile. Then a senior designer runs the kill-pass and delivers the whole teardown in Figma, with a walkthrough and a roadmap. Five business days.
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